I’ve seen firsthand how these platforms actually work — and why success varies so widely among agencies. It’s time to clear the air and debunk some of the most common myths.
Read MoreBetween the sweeping changes brought by the recently passed “big, beautiful bill” and the enforcement of the 80/20 rule for Medicaid-funded services, agency owners are staring down one clear reality: relying solely on government payors is not sustainable.
Read MoreChoosing a name and securing your identifiers are not glamorous, but these are the first steps you must take to build something bigger than yourself.
Read MoreInstead of asking, “What’s everyone else charging?” ask: “What do I need to charge to deliver great care, pay my caregivers fairly, and still run a profitable, sustainable business?”
Read MoreGut feelings can help you get started. But to scale, stabilize and truly lead, you need more. You need a financial plan.
Read MoreWhen engaging in offline marketing, it’s important to identify which types of clients you want, so you can determine how to spend your time.
Read MoreIt’s not just about measuring numbers—it’s about leading with intention. Think of KPIs as a modern leadership tool with a new, people-focused definition that aims to keep people interested, involved, informed and inspired.
Read MoreIf you’re considering paid lead services for your business—or had a disappointing experience in the past—this article will walk you through how they work, how to assess their value, and how to maximize your success.
Read MoreWhile many agencies still require clients to commit to a set number of hours per day or week, this long-standing practice may be doing more harm than good. Minimum hourly requirements can limit access to care, create unnecessary financial burdens and prevent agencies from truly putting clients’ needs first.
Read MoreToday, adults aged 65 and older are one of the fastest-growing populations in the United States—and the overwhelming majority say they want to age in place. While this sets the stage for massive growth in home care, many agencies are hitting a plateau.
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