Why Home Care Agencies Must Excel Offline to Win Online
There’s a critical reality many agencies overlook: The fastest way to improve your online presence is to strengthen what happens offline.
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The LinkedIn Metrics That Actually Matter for Home Care Agencies
For home care professionals looking to elevate their LinkedIn performance, the path forward is less about complexity and more about discipline.
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Who Should Pay for Older Adults’ Care? Caregivers Answer Differently
The new paper is based on data from a poll of 3,216 adults age 50 and over who were surveyed online and via phone in February and March 2024.
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Reputation Is Revenue: Why Home Care Agencies Can’t Ignore Reviews Anymore
Consumers expect to be asked for a review the same day — or within a few days — of a positive experience. Ideally, within three days.
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From Grief to Growth: How One Family’s ALS Journey Inspired a Home Care Entrepreneur
At 15 years old, Kyana Wilkinson wasn’t thinking about entrepreneurship, health care leadership, or owning a business. She was watching her father battle ALS.
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The One-Minute Yelp Check Every Home Care Agency Should Be Using
If you’ve spent any time trying to build your home care agency’s online reputation, you’ve likely run into a familiar — and frustrating — scenario.
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AARP Report: Long-Term Care Costs Surging, Pricing Middle-Income Americans Out of Care
The AARP report concludes that without significant policy intervention, long-term care will remain out of reach for a growing share of the aging population.
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Winning Local Search: A Practical Guide for Home Care Providers
Ranking well on Google is only half the battle. The other half is getting someone to actually choose to do business with your firm.
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The Disappearance of Nancy Guthrie and the Case for Proactive Home Care
When an older adult vanishes, the question that haunts families and investigators alike is painfully simple: What happened?
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Becky Reel: Building Home Care with Heart, Systems and Scale
When Becky Reel talks about home care, she doesn’t begin with market share, payor mix or EBITDA. She begins with her grandfather.
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