What Home Care Agencies Must Know About Reviews in the Age of AI

Posted on December 8, 2025

For home care agencies — businesses built on trust, reliability, and personal safety — cultivating reviews on the right sites is no longer optional. It is essential for remaining competitive in AI-driven search.

Category: Marketing

Tags: reviews, Senior Care Marketing Max, Welton Hong

Addus HomeCare Names Heather Dixon President and Chief Operating Officer

August 7, 2025

News Releases

Dixon most recently served as chief financial officer of Acadia Healthcare, the largest stand-alone behavioral healthcare company in the United States.

When Home Care Meets a Health Hazard: How to Handle a Client’s Roach Infestation

October 7, 2025

Operations

It was supposed to be a routine visit. A caregiver arrived at a client’s home to assist with morning medications and breakfast preparation — only to find cockroaches scurrying across the counter, the walls and

Continue reading When Home Care Meets a Health Hazard: How to Handle a Client’s Roach Infestation

How Much Should You Charge for Care?

August 30, 2025

Operations

Instead of asking, “What’s everyone else charging?” ask: “What do I need to charge to deliver great care, pay my caregivers fairly, and still run a profitable, sustainable business?”