The number of Americans accessing websites via their mobile devices increased by 23.6%, from 86.6 million to 98.5 million in 2011. At this rate of growth, by January 2014, over 63% of US mobile subscribers will be using the web on their phones.
This has many opportunities for homecare agencies and companies. The simple fact is that a web presence on mobile can help you generate new referrals, attract new employees and create a competitive advantage.
Think small screen
1. Start thinking about your mobile strategy. If your company already has an extensive website, a good option is explore the new software that can create a new website to fit a wide range of smartphones and other hand held devices.
2. Think about you message. With less space you must have smaller images, shorter text and content. You may want to be connected to social media sites and email. Think simple design and easy use.
3. Think traffic. Mobile search has grown four-fold in the past year. Your agency can benefit from search traffic with a mobile ready site. You don’t want to miss out on the opportunities to grow and expand your business.
A positive experience for users
By adding a mobile web to your company allows your patients, referral sources employees and others a new avenue to visit your website. It’s important to provide these visitors with a positive user experience.
Homecare Post Mobile Device Software will be available in February. For a sneak peak at the software, contact us at support@homecarepost.com.