By now, most homecare leaders understand that social media is more than a passing fad and that having a presence on sites like Twitter and Facebook are valuable tools to connect to employees and patients.
But still, many are not clear on exactly how to use traditional marketing and social media effectively as a business development tool because they don’t fully understand it.
First, it’s important to understand the main differences. Traditional marketing is where you to broadcast, promote and sell. This includes print, your website and email lists, It’s pretty much “One Way.”
Second, social media sites are “two way” where you are can broadcast and readers have the opportunity respond. For instance, you “tweet” your message on Twitter and your followers can post comments or feedback.
Which one should you use? I suggest both.
If you are using traditional media and marketing strategies it has its place where it has proven to work best for you
If traditional marketing is not part of your agency because of limited resources, social media is a low-cost way to help boost your business presence. On Twitter and Facebook, you can create an account for free and begin promoting your agencies services and message.
For either to be successful, top management must understand and support the effort. Why? Because it’s a dynamic part in managing your agencies brand.
If your agency can effectively integrate both traditional media and social media into your business strategy, you will gain an advantage over your competition and grow your business. And that is one of the key reasons for business development.
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